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Amaya is a family run fashion empire, whose roots is embedded firmly in the garments and fashion manufacturing world.
After supplying stunning garments to some of the fashion world’s biggest names, including Jane Norman and Bay Trading, the family run business decided to launch the label Amaya into the retail world and become a name in its own right.
Since moving into retail almost a decade ago, Amaya has expanded into Debenhams concessions and online. Amaya’s philosophy is to create styles which are contemporary, figure-flattering and influenced from the fabulous creations seen on the international catwalks. Amaya fuses this philosophy of style with silhouettes which are sexy, fresh and look gorgeous on every woman. We’re about fashion, attitude and style, not age, hence our fan base spans ages from mid-20’s, to 50 plus, Amaya is a brand for every smart, confident, sensual and unique woman.
Many of the fabrics used in Amaya’s stunning creations are chosen in local and foreign markets, which gives the apparel a much loved twist of individuality and trend-forward appeal. The eclectic collections are designed to appeal to the woman, who wants a distinct yet fashionable look. Although Amaya takes influence from all of the latest trends seen on the catwalks, the collections are always unique, just like the Amaya customer.
Amaya offers a collection which stands out from others on the high street; featuring beautiful silhouettes, cutting edge designs, inspired prints and unique detailing. Chic separates, black-tie dresses, casual weekend wear, holiday must-haves, sleek office pieces and quirky evening wear can all be found in Amaya’s extensive yet intimate collection. From ruffles and chiffon to subtle sequins and barely-there sheer details, there truly is something for every woman of every age, shape and personality at Amaya.